Daniela worked previously in research and business development roles at HEI in Germany, New Zealand and the UK, as an events and tourism consultant, and tourism management lecturer. Daniela joined the RSA in 2013, bringing wide-ranging international conference management experiences, academic networks and a strong entrepreneurial approach to the Association. Daniela’s job portfolio includes business development and global partnerships, membership, academic journals, territorial networks, marketing, conferences/events and the HQ office’s management.