Posted on: 30 January, 2018
Application deadline: December 5, 2018

Third Annual Conference of the International Place Branding Association (IPBA), Macao

The Third Annual Conference of the International Place Branding Association (IPBA)

Call for Papers, Cases and Doctoral Posters

Hosted by the Destination Branding and Marketing (DBM) Special Interest Group in Macao, (SAR China)

Dates: 5-7 December 2018

Venue: Institute for Tourism Studies (IFT), Macao

Submission of abstracts closes: May 5
Submission of full papers / cases closes: July 5
Feedback to authors: September 5
Resubmission of papers / cases: October 5
Early Bird Registration closes: October 5
Registration closes: November 5
Conference: December 5-7

The conference aims to bring together scholars, practitioners and students of place branding and related fields (nation branding, public diplomacy, city branding, country branding, destination branding). It is the main vehicle to advance the aims of the International Place Branding Association, which include providing a forum for the exchange of ideas around the theory and practice of place branding, linking the members of the international place branding community in a beneficial manner, bringing scholars and practitioners closer together and advancing the professionalization of the field.
The conference will gather place branding experts from academia, practice and policy making for a valuable discussion around this fascinating cutting edge intersection of marketing, tourism, economic development, events organisation, heritage management, spatial design, public diplomacy and human geography. Special opportunities for networking will be offered.

We invite scholars and practitioners to submit abstracts and cases for inclusion in the conference programme and doctoral candidates to submit posters to the doctoral colloquium. The conference intends to be inclusive of good quality papers and presentations that cover a wide range of topics but we particularly welcome contributions that:

  •  Advance the theoretical understanding of the field incorporating cross-disciplinary knowledge.
  •  Use multiple, comparative case studies that reflect on cross-case conclusions.
  •  Advance the clarification of major concepts (e.g. place marketing vs. place branding vs. place promotion vs. diplomacy).
  •  Explore and analyse the differences between major application fields (e.g. tourism vs. resident attachment vs. investment attraction) and/or major place scales (cities vs. regions vs. nations).
  •  Critically examine the use and potential of digital technologies and social and mainstream media in place branding.
  •  Elaborate on the role of identity, history and heritage in the branding of places.
  •  Examine the role of creativity and innovation in place branding strategies.
  •  Analyse the significance of stakeholder engagement for effective place branding and methods to facilitate it.
  •  Detail a potential future research agenda for place branding.
  •  Branding local food and culture; geographical indications; gastronomy in destination branding; culinary and cultural diplomacy.
  •  Country of origin effects; destination branding; soft power; branding for talent attraction and investment promotion.
  •  Place branding with Chinese characteristics and the brand implications of the One Belt One Road initiative.

Selected full papers from the conference will feature in a Special Issue of Place Branding and Public Diplomacy. The organisers are pursuing further publication opportunities in relevant journals. All abstracts submitted and accepted will be included in the Book of Abstracts, which will be shared with all conference participants as well as IPBA members. Accepted full papers will be made available to delegates in electronic form if the authors so wish.
Full conference details, including registration and accommodation details, will be available at
Please read and follow these instructions very carefully. Failure to do so may result in immediate desk rejection by the programme committee.
All submissions (abstracts, posters, cases, and full papers) should be made via the EasyChair system using this link: Submissions uploaded to EasyChair must not contain any identifying information. Please remove any mention of author names from the actual submission.
Deadline for submitting abstracts and cases is May 5. For full papers and posters, deadline is July 5. Authors who wish their papers to be considered for publication or for the Best Paper award must submit by July 5 latest.
Authors who submit an abstract on May 5 with the intention to receive feedback in preparation of a full paper to be submitted by July 5, must clearly indicate their intention to submit a full paper on submission of the abstract in order to fast-track the abstract review and feedback process.
A double-blind review process will be undertaken for all submissions. Revised and final versions of abstracts, cases, and full papers should be uploaded to EasyChair by October 5.
During the submission process to EasyChair, authors will be asked to indicate whether their submission is a) an original research contribution; b) a practitioner case study contribution; or c) a doctoral colloquium contribution.
At least one author of accepted abstracts must register to present by November 5, 2018. Abstracts, cases, and full papers submitted but not registered after this date will not be published in the conference proceedings nor included in the final programme.

Queries are welcome and can be directed to the Conference Chair Don Dioko at