Special Session 9: Cross Regional and Cross Border Connectivity

Diverse Regions: Building Resilient Communities and Territories - Izmir, Turkey

Session Organiser:

Konstantinos Moraitis (mor@arsisarc.gr) National Technical University of Athens, Greece

This special session will be related to the Regional Branding. If branding in general could be described as a contemporary procedure (a part of the marketing techniques) related to the production of a distinct identity for a product, a service, a person or a field, in order to create a strong affiliation between it/him and the user/purchaser, the Regional Branding in particular aims to create an imaginary (a complex form of identity) for a region (an area with specific characteristics) in order to present it as an attractive destination for potential visitors or investors. Through the proposed special session our primary aim is to investigate the content of the Regional Branding, not only at the national level, but also as an intra-national Cross-Border possibility for connected regions of neighboring countries.

In the session proposed three major arguments for Cross Border Regional Branding are presented:

The first argument (by P. Kontolemos) concerns the historical-cultural relation, between neighboring regions of different countries.
The second (by K. Moraitis) is an argument related to the climatic and landscape continuity presenting a common ground for mutual cultural development as well as for touristic cooperation.
The third argument (by N. Kefalogiannis) refers to the general managerial validity of the proposed cross border strategy.

A second statement of the proposed session concerns the multidisciplinary aspect of the subject proposed.

Economists, sociologists, historians, archeologists, anthropologists, political scientists, communication experts and of course architects and urban planners (just to mention a few from a broader list) are necessary to contribute information, points of view and proposals, to ensure that the final production will correspond to the complex reality of the economic, cultural and spatial problems. In the present proposal we do not aim to cover all the amplitude of the Regional Branding’s content. However we insist on highlighting the importance of the subject and to present in particular the potential contribution of the architects, urban planners and archeologists in the creation of alternative Cross-Border Regional Branding approaches.

Submission Guidelines

Anyone interested in participating in the session should register for the conference before April 6th 2014 by clicking here. Please ensure that your abstracts are no longer than 800 words, text only. If you have any questions regarding this special session, please contact the session organisers on the email addresses provided. 

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